The ShiftShapers Podcast

EP #418: NAHU's New Direction - with NAHU President Kelly Fristoe

August 22, 2022 David Saltzman
The ShiftShapers Podcast
EP #418: NAHU's New Direction - with NAHU President Kelly Fristoe
Show Notes

This week's episode features Kelly Fristoe, the newly elected president of the National Association of Health Underwriters, who discusses recent developments and important changes they're implementing to better serve their members in this rapidly evolving industry.

What You’ll Learn From This Episode:

  • 1:28 Kelly’s journey to becoming NIHU’s president.
  • 4:52 The primary reasons for changing the name of NIHU.
  • 7:59 Crafting NIHU’s objectives to evolving customer needs.
  • 9:14 Educating and preparing members about mergers and acquisitions.
  • 11:50 Changing member compensation from commission-based to fee-based agent.
  • 15:31 How they are assisting members with employer market issues.
  • 17:27 Bringing technology to NIHU’s members to enhance their business.
  • 18:11 Major health policy goal.
  • 18:45 The significance of organizational changes within NIHU.


8:36 “Our customers’ expectations are changing. They want us now to help them solve the high cost of health care.”

10:26 “If we can help our members be better equipped and know what to expect, and have a toolkit, so to speak, on how to go about doing this and doing it right, that, I think, will create a better situation for our members and we’ll become more valuable to them.”

12:42 “If I change from a commission-based agent to a fee-based, then when I’m sitting at their negotiating table, along with them, there’s no question in their mind who I’m representing. The recommendation that I’m going to make is in their best interest.”